Author Page for Jill Greenberg

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Peak leasing season is just around the corner. Is your community ready?

| April 26, 2011 | 0 Comments

It’s in the air.  You can just feel it.  Spirits are lifting.  And after the dreary days of winter, lackluster foot traffic, and the bad economy, everyone’s ready for change! As we know, the apartment industry experienced a strong recovery from last year’s recession.  Apartment prices and transaction volume are rebounding.  New construction is a […]

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Connect. Converse. Convert.

| March 8, 2011 | 3 Comments

There are more ways to search for an apartment than ever before.  Social media has completely transformed the landscape, with consumers actively pursuing the opinion of others before making a buying decision.  According to Craig Donato, CEO of Oodle, Inc., “It’s no secret that Facebook has changed the game. Facebook has changed the way people […]

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The Power of Text

| March 8, 2011 | 0 Comments

With 82% of American adults owning a cell or smartphone, and 72% sending text messages1, it just makes sense to use the power of text to communicate with your residents and prospects.  Short codes, keywords and text abbreviations have become vernacular.  Properties that utilize text messaging are sure to tap into their next generation of […]

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Gain Exposure with Online Video

| December 21, 2010 | 0 Comments

Today, more than ever, delivering video as part of the consumer’s online experience is a must.  With 175 million people in the U.S. watching video online*, NOT including video of your community is a missed opportunity.  Prospects want to see your property.  Online video lets them envision themselves as part of your community, and allows […]

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