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  • APARTMENT LIVING

    Peak leasing season is just around the corner. Is your community ready?

    It’s in the air.  You can just feel it.  Spirits are lifting.  And after the dreary days of winter, lackluster foot traffic, and the bad economy, everyone’s ready for change! As we know, the apartment industry experienced a strong recovery from last year’s recession.  Apartment prices and transaction volume are rebounding.  New construction is a […]

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  • APARTMENT LIVING

    Connect. Converse. Convert.

    There are more ways to search for an apartment than ever before.  Social media has completely transformed the landscape, with consumers actively pursuing the opinion of others before making a buying decision.  According to Craig Donato, CEO of Oodle, Inc., “It’s no secret that Facebook has changed the game. Facebook has changed the way people […]

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  • APARTMENT LIVING

    The Power of Text

    With 82% of American adults owning a cell or smartphone, and 72% sending text messages1, it just makes sense to use the power of text to communicate with your residents and prospects.  Short codes, keywords and text abbreviations have become vernacular.  Properties that utilize text messaging are sure to tap into their next generation of […]

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  • APARTMENT LIVING

    Gain Exposure with Online Video

    Today, more than ever, delivering video as part of the consumer’s online experience is a must.  With 175 million people in the U.S. watching video online*, NOT including video of your community is a missed opportunity.  Prospects want to see your property.  Online video lets them envision themselves as part of your community, and allows […]

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  • APARTMENT LIVING

    I Saw Mommy Kissing Santa Claus

    You knew this day would come.  You hoped it would be years from now-perhaps when they’re  in middle school, probably in elementary school, but with any kind of luck, NOT when they’re still in kindergarten!  I’m talking about revealing Santa’s true identity.  If you’re still “iffy” on this subject yourself, I caution you about reading […]

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