Marketing to the Gen Y Consumer

Marketing to the Gen Y Consumer

| May 28, 2009 | 1 Comment

Written by Erica Campbell, Gillian Luce and Kimetha Hill “Gen Yers,” “Echo Boomers,” “Millennials,” “Net Generation,” “Trophy kids,” whatever you want to call them, are you ready to market to them? The largest generation since the Baby-Boomers, the Y Generation is defined by their numbers. Generation Y, born between 1977 and 1994, makes up over […]

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Is Your Web Site User Friendly?

Is Your Web Site User Friendly?

| May 28, 2009 | 0 Comments

For Rent Media Solutions™ asked this very question to its users by conducting a robust series of usability tests, with real apartment shoppers viewing eight different apartment listing Web sites including ForRent.com and its competitors. Usability testing is a technique used to evaluate a product by testing it on actual real users. A July 2008 […]

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Video Insider: Apartment Communities Exposed

| May 27, 2009 | 0 Comments

What are we exposing about these selected Apartment Communities? That’s simple; we’re exposing the property’s attractive features. We show the apartment communities’ amenities such as bedrooms, baths, layouts, fitness centers, pools, community center as well as the surrounding area. This really gives prospective renters the opportunity to gage a property before going to physically see […]

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For Rent Media Solutions™ launches unique intuitive search function exclusively on ForRent.com

For Rent Media Solutions™ launches unique intuitive search function exclusively on ForRent.com

| May 26, 2009 | 0 Comments

FOR IMMEDIATE RELEASE                                                                            Contact: Meredith Mobley Marketing Communications Coordinator meredith.mobley@forrent.com Phone: 757-351-7366 Fax: 757-961-4827   For Rent Media SolutionsTM launches unique intuitive search function exclusively on ForRent.com New search function brings “smarter search” experience to leading apartment Web site   NORFOLK, Va.-(May 26, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, […]

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