Mobile marketing has come to the apartment rental industry. For Rent Media Solutions, a leading apartment resource for searching apartments for rent, and a division of Dominion Enterprises, has introduced text messaging for its clients in Las Vegas, San Francisco and Richmond, Virginia. The product will be expanded nationally later this year.
Here’s how it work: Property managers include a unique keyword in their print advertisements listed in For Rent Magazine. The curious apartment seeker, you, sends a text message with the property’s unique keyword to the short code 47368 (4RENT). Within seconds the apartment seeker, you, receives a text message with information about the property.
Property managers also can use the service to send customizable messages promoting specials to potential renters, as well as important messages and alerts to their current residents.
“Text messaging makes For Rent Media Solutions’ clients more accessible to their audience,” says Terry Slattery, Vice President and General Manager of For Rent Media Solutions. “It also has the potential to strengthen the relationship between property managers and potential or current residents by giving them access to these properties 24 hours a day.”
Text messaging has become the dominant force in mobile communication. According to M:Metrics, an authority of mobile marketing, 68 percent of U.S. mobile subscribers age 18-24 regularly send and receive text messages. M:Metrics also reports that seven percent of mobile subscribers respond to short codes placed in advertisements or other media.
What do you think? Would you use text messaging to get information about a potential property you were interested in?