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  • APARTMENT LIVING

    The Battle of Cats versus Dogs

    Pets can be a wonderful and therapeutic addition to your lifestyle. If you have decided upon getting an animal, which do you go with: cat or dog? While many people favor either cats or dogs, there are some people who are borderline about which furry friend to include in their lives. Consider these variables when […]

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  • APARTMENT HUNTING

    Be a Better Budgeter

        My mother’s voice still rings in my head today when my daughter asks me for something. “Do you have the money in your savings?” Back then, my answer was inevitably, “No” and typically that is my daughter’s answer as well.  Of course I was furious that I couldn’t get what I wanted right […]

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  • APARTMENT LIVING

    The Power of Text

    With 82% of American adults owning a cell or smartphone, and 72% sending text messages1, it just makes sense to use the power of text to communicate with your residents and prospects.  Short codes, keywords and text abbreviations have become vernacular.  Properties that utilize text messaging are sure to tap into their next generation of […]

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  • FOOD & ENTERTAINING

    Wednesday Wedding Chatter: Just a Few of my Wedding Planning Experiences

    The first sign of appeared when trying to lock down a reception location. We had a specific date in mind and eleven months to get there, but you’d be surprised, even with that much time, how difficult it was to find availability. I probably tried 5 or 6 places before finding one that wasn’t booked. […]

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  • Where do you Want to Live?Apartments, Houses, Condos, Townhouses, Lofts and Efficiencies.

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  • APARTMENT LIVING

    Dear Fair Housing Lady

    Dear Fair Housing Lady, It’s summertime, and the living is easy, but here at our apartment community we have folks who don’t want to wear swimming suits and swimming trunks in our pool.  I don’t mean that they want to go naked (thank goodness for small favors!) but they want to wear things like their […]

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  • APARTMENT LIVING

    Look Before You Leap: Making Informed Business Decisions as You Embrace Social Media

    It’s not just about stone tablets anymore (even if those of you who know the authors of this article may think we put this article together using them). We no longer rely solely on print to convey our messages and information, and the once-exotic website is now oh-so-last century as many of you text, tweet, […]

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  • APARTMENT LIVING

    Reach Prospective Renters: Multi-channel Messaging

    Challenging economic times require many marketers – including apartment community professionals – to step up their current marketing efforts. By creating an integrated, multi-channel approach, apartment communities and management companies can truly differentiate themselves from the competition with a holistic approach. Multi-channel marketing simply means using a variety of media to get your message across.  […]

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  • APARTMENT LIVING

    Pet Pads Unleashed Winner-Addy Chapman

    As you know from reading our announcement blog regarding the Pet Pads Unleashed Winners, Addy Chapman is the grand prize winner! She, and her owners, will be receiving $1,500! This video is of the phone call to Elizabeth Chapman (Addy’s mother) from Gillian Luce, Assistant Social Media Manager and Meredith Mobley, Marketing Communications Coordinator.

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  • APARTMENT LIVING

    Pet Pads Unleashed Multifamily Industry Winner

     ForRent.com® launched the Pet Pads Unleashed Photo Contest on April 12th, 2010. After receiving such an overwhelming response, we opened it up to property managers and multifamily industry professionals on May 3rd, 2010. Submissions for this category ran through May 12th with no voting phase. The premise for the entire pet contest was:  Whether it’s […]

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  • APARTMENT LIVING

    What amenities do residents really want in their apartments?

    What amenities do residents really want in their apartments? Renters often wonder which amenities will add the greatest appeal to their apartments. To help answer this question, we regularly analyze data from actual renters searching for properties on ForRent.com to determine the most in-demand amenities. Here’s what we found: 1. Dishwasher. This is a convenience […]

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