Apartment Living BlogApartment Living › ParaRentar.com Goes Mobile!

Announcement: Joining the ForRent.com mobile offering, ParaRentar.com, a fully-translated Spanish apartment listing web site, has gone mobile!

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The Pew Research Center revealed that the U.S. Hispanic market consists of avid mobile users. According to a research conducted during a Spring 2010 Pew Internet study, 87 percent of Hispanics own a cell phone. Of that total, 83 percent use their phone to send and receive text messages, 51 percent access the mobile web, 47 percent send and receive emails, 36 percent use a social network sited and 33 percent watch video.

“Hispanic consumers are tech-savvy,” notes Elsa Morales, director of Hispanic Initiatives with ForRent.com. “According to the Pew Hispanic Center, Hispanics online are younger than the general U.S. Internet population and eight in ten young Latinos, ages 16-25, have cell phones. Through our new mobile site, we are communicating with this technologically advanced demographic in a manner that works best for them.”Сайт знакомств

The ParaRentar.com mobile site offers many of the same features found on ParaRentar.com. The mobile site also offers a social media share tool, a beneficial feature to the 10.55 million Hispanics (or 45 percent of online Hispanics) now using Facebook. This is according to a comScore Media Metrix study. Once again, ForRent.com is providing options to renters to help them in their “on the go” apartment search.

For full details on this announcement, visit our Press Room or preview the mobile site at m.ParaRentar.com

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