Norfolk, VA—(June 12, 2006) – Trader Publishing Company and For Rent Media Solutions are excited to announce the new For Rent Magazine office in Philadelphia, introducing a product that will provide a powerful combination of print and internet. For Rent representatives are currently in the market preparing clients for the July 24th arrival of For Rent Magazine.

“For Rent offers a complete marketing solution with verifiable results to the apartment industry,” says Amy Barricelli, General Sales Manager of For Rent Magazine in Philadelphia. “Our marketing package is pertinent to the marketing needs of our clients by combining a level of print and Internet advertising our competitors do not offer.”

The new office and magazine will create a plethora of opportunity for residents in the Greater Philadelphia area offering a wider selection of housing options and amenities to suit their personal needs. For Rent Magazine will be distributed in targeted locations including Genuardi’s, Wal-Mart, Giant, Pathmark, Shop Rite, Sam’s Club, Regal Cinemas and other high traffic locations. Apartment seekers can also find listings on www.ForRent.com as well as through major search engines like Google, Yahoo and MSN. For Rent.com offers a variety of apartments for rent in Philadelphia and the Center City area.

“The initial response from the marketplace has been outstanding,” says Judy Gogol, For Rent Vice President of Sales for the Eastern Region. “Our LEADS™ Management System offers a unique toll free number which verifies to our customers that For Rent provides the leads that generate the leases. The magazine highlights the property’s best selling features and provides apartment prospects with the community’s link to the ForRent.com™ website if they are interested in learning more. ForRent.com offers unlimited photos and floor plans, interactive room planners, larger ads, premium placement, virtual tours and much more. Our powerful combination of print and internet is sure to drive verifiable results for our customers. All of this in one package at a value and price unmatched in the Philadelphia area!”

The free magazine will be published every four weeks and combined with ForRent.com, it will allow apartment seekers to find detailed multi-family housing options in their area. Philadelphia will soon have the best in both print and internet to serve the Multi-family Industry.

ABOUT FOR RENT^®

Headquartered in Norfolk, VA, For Rent® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com®-The Magazine™, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook™ and Para Rentar™. For Rent operates four additional websites: ForRent.com™, SeniorOutlook.com™, CorporateHousing.com® and ParaRentar.com™. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. Trader Publishing Company’s publications reach 80 percent of the population in the United States. Dedicated to satisfying consumer demand for efficient targeted advertising, these magazines are complemented by Trader’s over 40 market leading Internet sites (Traderonline.com, ForRent.com, Homes.com and EmploymentGuide.com), each designed to serve a specific category like the automotive, specialty vehicle, apartment rental, homes for sale, employment, and lodging segments.

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