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For Rent Media Solutions™ Expands ForRent.com™-The Magazine into Oklahoma City, OK
FOR IMMEDIATE RELEASE Contact: Wendy Froehlich Marketing Director
Phone: 757-351-7363
Fax: 757-282-6015
Leading Spanish Apartment Listing Web site forms Exclusive Partnership with Leading Spanish Media and Entertainment Web site
ParaRentar.com Becomes the Exclusive Apartment Listing Provider for Batanga.com
NORFOLK, Va.—(May 31, 2007) – For Rent Media Solutions™, a leading apartment resource for searching apartment communities nationwide and a division of Dominion Enterprises, is proud to announce the exclusive partnership formed between ParaRentar.com and Batanga.com. ParaRentar.com now provides all apartment listings for Batanga.com on a co-branded Web page.
“Created by For Rent Media Solutions, ParaRentar.com is the first fully-translated Spanish Web site that caters to the Spanish-speaking apartment seeker;” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “We are ecstatic to partner with such a leading Web site in the Hispanic community as Batanga.com. This partnership will go a long way in solidifying our relationship with our Spanish-speaking customers.”
As the exclusive apartment listing provider on Batanga.com, ParaRentar.com provides Spanish-speaking apartment seekers a variety of apartments to choose from nationwide. Batanga.com has added the “Apartamentos” sub-header to their “Vida” page, specifically for the apartment seeker who chooses to search their site for ParaRentar.com’s listings. Spanish-speaking apartment seekers can either utilize the mini-search box on the “Vida” page to select the city and price range of their choice, or click on the “Apartamentos” sub-header, where they will then be brought directly to the co-branded Web site. Since January, apartment seekers have been able to access the Para Rentar Web site through the ParaRentar.com banner ads located through out Batanga.com. The new co-branded page now brings the audience to the apartment of their choice without having to leave Batanga.com.
“ParaRentar.com will provide a consumer-driven apartment solution directly on our Web site,” said Rick Marroquin, chief marketing officer of Batanga. “We are excited to have the opportunity to work with ParaRentar.com and For Rent Media Solutions, because they are such a recognizable name within the multi-family housing industry.”
As Batanga.com grows in popularity, it is generating a significant amount of online traffic. comScore Media Metrix, the industry standard for Internet audience measurement data, reports a 371 percent growth in Web site traffic when comparing April 2006 to April 2007. Both comScore and the Association of Hispanic Advertising Agencies Conference note that Batanga.com is the fastest-growing Hispanic multimedia Web site.
About For Rent Media Solutions™
Headquartered in
About ParaRentar.com
As the companion site to ForRent.com, ParaRentar.com is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. By providing a fully-translated Spanish apartment listing Web site, For Rent Media Solutions is giving the Spanish-speaking apartment seeker the freedom to shop without a language barrier. Offering more than 4,000 listings, ParaRentar.com is a leading resource in the multi-family housing industry for locating apartments for rent that cater to the Hispanic community. ParaRentar.com is also the online companion to Apartamentos Para Rentar® magazine, which is located in 13 key markets across the nation.
About Batanga
Batanga is the leading media and entertainment company reaching New Generation Latinos across multiple platforms, including a top online entertainment destination (www.batanga.com), social networking, nationwide events as well as targeted Hispanic publications. One of the top 100 fastest growing websites with 4.5 million+ unique visitors per month, Batanga.com is the premiere online destination for Hispanics delivering passion-driven content categories such as music, sports, autos, style and entertainment, the largest inventory of streaming media -video/audio- featuring 24 exclusive online Latin radio stations, over 5,000 user-programmed radio stations, a Latin music download store and 1000s of on-demand videos. Complementing the interactive online destination, Batanga music magazine delivers edgy, thought-provoking articles that dig deep into Latino culture, identity, and style through the music that bonds young people together across the country. As the leader in Latino scholastic marketing, Batanga boasts the largest Latino college tour series in the U.S. visiting 10 cities and 50+ campuses every academic school year, a Latino Comedy Series, multiple Latin Alternative Music Series and three NGL publications including Batanga music magazine, Latino University and Latino High School magazines.
About Dominion Enterprises
Dominion Enterprises, headquartered in
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