ForRent.com Editorial Guidelines

For Rent Media Solutions™ Editorial Guidelines

Thank you for your interest in contributing to For Rent Media Solutions (FRMS), a division of United Advertising Publications, Inc. Below you will find content guidelines and details regarding our editorial process. You can find our Press Kit here.

 

Our Audience

 

FRMS reaches a broad audience across multiple platforms. The Apartment Living blog features articles that pertain to apartment decorating, DIY and lifestyle tips. The Apartment Tips blog features informative content that relates to apartment hunting and moving tips. The Your Solutions blog features articles that are relevant to professionals within the multifamily real estate industry, including topics such as resident retention, marketing, multifamily trends, marketing to Hispanic renters, student housing, senior housing, and social media.

 

Demographics

 

B2C Target – female, 21-30, young professiona
l, social media user, eco-friendly, online shopper, trusts opinions & reviews

 

B2B Target – multifamily professionals (property managers, leasing agents, etc.), marketing professionals, real estate professionals

 

Articles that directly relate to and/or include FRMS product information noted below will receive precedence:

 

Apartment Living & Apartment Tips blog (B2C) – ForRent.com, a leading apartment search resource. An example would be an article discussing apartment search tips in New York City, and mentioning how ForRent.com is a helpful search tool.
 
Your Solutions blog (B2B) – For Rent Media Solutions, providing marketing and advertising solutions to property managers and owners. Products include FRPrint, FRWeb, FRMobile, FRVideo, FRSocial, and FRTargeted. An example would be an article discussing the benefits of texting, which relates to FRMobile.

 

Monthly Total Reach: Over 90,000

 

Submission Criteria

 

Sharing relevant, engaging content across B2B and B2C platforms is always of interest to FRMS, and guest posts are strongly desired. The following criteria have been established for guest submissions:

 

-A maximum of three hyperlinks per article
-High-resolution photos may be submitted with articles; however, FRMS reserves the right to select images that may better align with the brand’s message and audience. If your photo is selected to accompany your article, you will be required to provide further documentation as may relate to model releases, copyright, etc.
-Any topic that may be controversial will be turned down; this includes: drugs, alcohol, sex, violence, religion, and politics
-Sources must be included in article
-Author or Company bio must be included with submission

 

For Rent Media Solutions reserves the right to edit content so that it aligns with the brand. Credit will always be given to the author of the article. Article links are typically shared across FRMS social platforms and may be included in the monthly B2B and B2C newsletters.

 

Please send submissions and inquiries to Editorial@ForRent.com.