Local Mobile Wars – Boston

February 22, 2013 | 0 Comments

Local Mobile Wars - Boston - ForRent.com & Homes.comLocal Mobile Wars

Smartphone use is on the rise, with 101.3 million reported users as of March, 2012.[1] The number of people finding apartments or houses with the aid of their smartphones (and mapping technology) is on the rise as well. [2,3]

 

But which operating systems reign supreme in house-hunting and mapping in Boston?

 

Boston, Massachusetts:

Apartment and House Finding Usage:
Apartments:
44.52% of apartment-seekers use Android operating systems.
53.82% use Apple’s iOS (iPhone) to locate apartments.
1.66% use other smartphone operating systems.
Houses:
35.80% use Android operating systems to find houses for sale.
62.68% use iOS for their home-finding needs.
1.52% use other smartphone operating systems.
Mapping:
Apartments:
41.90% use maps on Android devices.
56.67% view their maps on the iPhone.
1.43% use maps on other operating systems.
Houses:
33.66% use maps on Android devices.
65.27% view their maps on the iPhone.
1.07% use maps on other operating systems.

 

Smartphone Usage [4]

Apartments: 
ForRent.com:

  • ComScore indicates that 28% of September 2012 traffic came from smartphones.
  • This is an increase of 166% since March.
  • Both iPhones and Android devices saw record increases between March and September, averaging 191%.

iPhones:

  • ForRent.com received 13% of its traffic from iPhones in September, 2012.

Android Devices:

  • 15% of traffic in the same period came via an Android device.

Houses:
Homes.com:

  • According to comScore, 27% of Homes.com September, 2012 traffic came from smartphones.
  • This is an increase of 80% since March.
  • Both iPhones and Android devices saw record increases between March and September, averaging 93%.

iPhones:

  • Homes.com received 14% of its traffic from iPhones in September, 2012.

Android Devices:

  • 13% of traffic in the same period came via an Android device.

 

* Android is a trademark of Google Inc.
* The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.
* The Apple logo, “iPhone,” and “iOS” are registered trademarks of Apple, Inc.
* (Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Apple Inc.

 

Brought to you by Homes.com and ForRent.com

Sources:
[1]: http://www.bgr.com/2012/03/08/comscore-more-than-100-million-smartphone-users-now-in-u-s/
[2]: http://yoursolutions.forrent.com/mobilemarketing/local-mobile-phone-growth
[3]: http://yoursolutions.forrent.com/mobilemarketing/mobile-map-usage-across-the-country
[4]: comScore.com

Tags:

Category: City Guides, New England/Greater Boston