Local Mobile Wars

February 5, 2013 | 0 Comments

Local Mobile Wars - ForRent.com & Homes.com

Smartphone use is on the rise, with 101.3 million reported users as of March, 2012.[1] The number of people finding apartments or houses with the aid of their smartphones (and mapping technology) is on the rise as well. [2,3]

 

But which operating systems reign supreme in house-hunting and mapping in some of the largest housing markets in the nation?

 

Boston, Massachusetts:

Apartment and House Finding Usage:
Apartments:
44.52% of apartment-seekers use Android operating systems.
53.82% use Apple’s iOS (iPhone) to locate apartments.
1.66% use other smartphone operating systems.
Houses:
35.80% use Android operating systems to find houses for sale.
62.68% use iOS for their home-finding needs.
1.52% use other smartphone operating systems.
Mapping:
Apartments:
41.90% use maps on Android devices.
56.67% view their maps on the iPhone.
1.43% use maps on other operating systems.
Houses:
33.66% use maps on Android devices.
65.27% view their maps on the iPhone.
1.07% use maps on other operating systems.

 

Charleston, South Carolina

Apartment and House Finding Usage:
Apartments:
48.50% use Android operating systems to find rental properties.
50% use iOS to locate apartments.
1.50% use other operating systems.
Houses:
53.74% use Android operating systems to find houses for sale.
44.92% use iOS to find homes.
1.34% use other operating systems.
Mapping:
Apartments:
46.43% use maps on Android devices.
53.57% view their maps on the iPhone.
0.00% use maps on other operating systems on ForRent.com
Houses:
55.52% use maps on Android devices.
43.88% view their maps on the iPhone.
0.60% use maps on other operating systems.

 

Denver, Colorado

Apartment and House Finding Usage:
Apartments:
79.27% use Android operating systems to find rental properties.
19.66% use iOS to locate apartments.
1.07% use other operating systems.
Houses:
49.80% use Android operating systems to find houses for sale.
48.78% use iOS to find homes.
1.41% use other operating systems.
Mapping:
Apartments:
78.12% use maps on Android devices.
21.29% view their maps on the iPhone.
0.59% use maps on other operating systems.
Houses:
46.90% use maps on Android devices.
52.24% view their maps on the iPhone.
0.87% use maps on other operating systems.

 

Indianapolis, Indiana

Apartment and House Finding Usage:
Apartments:
56% use Android operating systems to find rental properties.
43.04% use iOS to locate apartments.
0.96% use other operating systems.
Houses:
48.13% use Android operating systems to find houses for sale.
50.54% use iOS to find homes.
1.32% use other operating systems.
Mapping:
Apartments:
57.57% use maps on Android devices.
41.35% view their maps on the iPhone.
1.08% use maps on other operating systems.
Houses:
42.39% use maps on Android devices.
56.83% view their maps on the iPhone.
0.78% use maps on other operating systems.

 

Philadelphia, Pennsylvania

Apartment and House Finding Usage:
Apartments:
62.91% use Android operating systems to find rental properties.
35.27% use iOS to locate apartments.
1.81% use other operating systems.
Houses:
46.67% use Android operating systems to find houses for sale.
51.70% use iOS to find homes.
1.63% use other operating systems.
Mapping:
Apartments:
61.61% use maps on Android devices.
35.45% view their maps on the iPhone.
2.93% use maps on other operating systems.
Houses:
45.67% use maps on Android devices.
53.06% view their maps on the iPhone.
1.27% use maps on other operating systems.

 

Portland, Oregon

Apartment and House Finding Usage:
Apartments:
37.47% use Android operating systems to find rental properties.
61.42% use iOS to locate apartments.
1.11% use other operating systems.
Houses:
46.95% use Android operating systems to find houses for sale.
51.96% use iOS to find homes.
1.09% use other operating systems.
Mapping:
Apartments:
33.56% use maps on Android devices.
66.11% view maps on the iPhone.
0.34% use maps on other operating systems.
Houses:
44.64%use maps on Android devices.
55.02% view maps on the iPhone.
0.35% use maps on other operating systems.

 

Seattle, Washington

Apartment and House Finding Usage:
Apartments:
64.78% use Android operating systems to find rental properties.
31.58% use iOS to locate apartments.
3.65% use other operating systems.
Houses:
49.79% use Android operating systems to find houses for sale.
48.99% use iOS to find homes.
1.22% use other operating systems.
Mapping:
Apartments:
54.29% use maps on Android devices.
42.82% view maps on the iPhone.
2.89% use maps on other operating systems.
Houses:
50.91% use maps on Android devices.
48.72% view maps on the iPhone.
0.36% use maps on other operating systems.

 

Saint Louis, Missouri

Apartment and House Finding Usage:
Apartments:
54.99% use Android operating systems to find rental properties.
43.99% use iOS to locate apartments.
1.02% use other operating systems.
Houses:
52.46% use Android operating systems to find houses for sale.
46.10% use iOS to find homes.
1.44% use other operating systems.
Mapping:
Apartments:
50.31% use maps on Android devices.
49.48% view maps on the iPhone.
0.21% use maps on other operating systems.
Houses:
46.41% use maps on Android devices.
42.47% view maps on the iPhone.
1.12% use maps on other operating systems.

 

Smartphone Usage [4]

Apartments:
ForRent.com:

  • ComScore indicates that 28% of September 2012 traffic came from smartphones.
  • This is an increase of 166% since March.
  • Both iPhones and Android devices saw record increases between March and September, averaging 191%.

iPhones:

  • ForRent.com received 13% of its traffic from iPhones in September, 2012.

Android Devices:

  • 15% of traffic in the same period came via an Android device.

Houses:
Homes.com:

  • According to comScore, 27% of Homes.com September, 2012 traffic came from smartphones.
  • This is an increase of 80% since March.
  • Both iPhones and Android devices saw record increases between March and September, averaging 93%.

iPhones:

  • Homes.com received 14% of its traffic from iPhones in September, 2012.

Android Devices:

  • 13% of traffic in the same period came via an Android device.

 

* Android is a trademark of Google Inc.
* The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.
* The Apple logo, “iPhone,” and “iOS” are registered trademarks of Apple, Inc.
* (Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Apple Inc.

 
Brought to you by Homes.com and ForRent.com

 
Sources:
[1]: http://www.bgr.com/2012/03/08/comscore-more-than-100-million-smartphone-users-now-in-u-s/
[2]: http://yoursolutions.forrent.com/mobilemarketing/local-mobile-phone-growth
[3]: http://yoursolutions.forrent.com/mobilemarketing/mobile-map-usage-across-the-country
[4]: comScore.com

 

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Category: Searching for Apartments