Today, more than ever, delivering video as part of the consumer’s online experience is a must. With 175 million people in the U.S. watching video online*, NOT including video of your community is a missed opportunity. Prospects want to see your property. Online video lets them envision themselves as part of your community, and allows you to showcase your property’s unique features and amenities. It all comes down to exposure. Ultimately, that means being seen in as many places as possible. Online, print, social media-the list goes on. You need to ensure your community is being looked at by prospective renters anywhere and everywhere they are looking. And now, that means on your LinkedIn Profile Page as well!
According to ReelSEO, the online video marketer’s guide, some great reasons for incorporating video in your LinkedIn profile include:
- Video makes you stand out from the crowd. It’s multi-sensory and dynamic, and allows you to tailor your message to your target audience.
- Video is well-suited to showing off your community’s personality.
- Video allows you to feature multiple elements, like still photography, testimonials and video clips-all working together to best present your community.
So, make sure your property is being seen. Today’s savvy internet shopper expects video. Capitalize on your prospects’ interest in online video, and showcase your community to its best possible advantage. Greater exposure means more LEADS, which ultimately means more leases for you!
Click on the link below for more information about incorporating video on your LinkedIn Profile Page, including simple instructions.
*comScore, October 2010