There are more ways to search for an apartment than ever before. Social media has completely transformed the landscape, with consumers actively pursuing the opinion of others before making a buying decision. According to Craig Donato, CEO of Oodle, Inc., “It’s no secret that Facebook has changed the game. Facebook has changed the way people communicate, and has even transformed eCommerce.” A recommendation from a “friend” carries great weight, and companies that harness the power of social media will be the ones poised for success.
Recognizing the potential of social media, For Rent Media SolutionsTM recently announced an exclusive partnership with Oodle, whose network of 250 sites, including Marketplace on Facebook, has more than 14 million monthly unique visitors. This exclusive partnership delivers ForRent.com listings to nearly 1 million apartment shoppers each month to Oodle’s network, making ForRent.com the first ILS in the multi-family housing industry to combine Search and Social Media to deliver meaningful connections and trackable LEADSTM to its customers.
Speaking directly to readers, Donato says “I don’t need to tell you about the power of Facebook. More than likely, you have a Facebook account. You spend time there every day. You use it to keep in touch with your friends and family and get information. So I don’t need to tell you that Facebook has more visits per month than Google. That people spend almost an hour a day on Facebook; more than they spend on Google or Yahoo.”
The social quality of Marketplace on Facebook works as an instant connection with prospective renters, as well as letting them easily seek feedback from their trusted network of friends about a key decision–where they will likely live for the next year. Donato believes, “when they experience these human interactions, they become better customers; more qualified, more loyal residents.” For the multi-housing industry, this means being connected to the apartment shopper during the search process. It provides for a two-way conversation about what the prospect wants and what the community has to offer. And now, for the first time, it allows these social interactions to convert into results, by generating a qualified lead.
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