The internet has generated a completely different way of advertising. In this fast paced, instant access society, consumers rely heavily upon mobile devices to get information. Did you know that 42.4 percent of U.S. mobile phone owners use their phones for mobile media?1 An integrated marketing campaign that includes mobile media can render major results. Mobile marketing is growing in popularity as businesses find that they are able to successfully and effectively recreate their brand on the mobile level – while building the consumer’s trust. From texting and apps, to click-to-call and QR codes, going mobile will expand your reach to potential renters and bring in LEADS! Including a QR code in the window of your leasing office can lead renters to a community video, resident review of your property, and more! Text messaging can present coupons, specials or event information. Some companies are even using mobile apps for rent payments or online applications.
According to the Performics, a leading provider of performance marketing services and technological solutions in the SEM industry, “In addition to the 49 percent who have made a mobile purchase in the last six months…73 percent (of consumers) find a specific manufacturer or product Website, while 71 percent learn about a product or service after seeing an ad.”2 This kind of “immediate access” to information is imperative to today’s consumer, and especially important for those on the hunt for their next apartment! In some cases, getting the information NOW can make all the difference.
Americans are clearly spending some serious time on their mobile devices. They can access this information any time and any place, and mobile is becoming an increasingly important market to hit. Don’t miss out! Mobile marketing should be integrated as part of your overall marketing strategy.
1Ad Age Insights: What You Need to Know about Mobile Marketing 2011
2 2011 Mobile Search Insights Study, conducted by ROI Research, Inc. (link http://www.performics.com/news-room/press-releases/Performics-ROI-2011-Mobile-Search-Insights-Study/1429)