FOR IMMEDIATE RELEASE
Marketing Communications Coordinator
ForRent.com’s “Ready2Move?” video contest awards $10,000 to Dallas apartment renter
NORFOLK, Va.-(July 1, 2009)-Justin Spence got the call of a lifetime on Friday from ForRent.com®. He entered his video in the apartment listing service’s nationwide online video contest and after months of anticipation, found out he was the $10,000 grand prize winner.
Spence, who works for his family’s radiator manufacturing business, is also a part time videographer. Under the weather and in the process of moving, Friday’s call could not have come at a better time. When asked how he felt about winning the $10,000 grand prize, he yelled, “Holy Moly! I think I just got a better kick than any kind of medicine could give me!”
ForRent.com launched the “Ready2Move?” nationwide video contest on April 1. The contest asked apartment seekers to create a short video and tell ForRent.com why they were ready to move for a chance to win $10,000.
Spence did just that. He and his wife created and starred in the one-minute video “$1,200 a month and No Pool?” The video depicts a conversation between Spence and a buddy, who is living lavishly in a Dallas apartment community, while Spence is desperately searching the classified listings for an apartment. The friend recommends ForRent.com as an apartment searching resource. When speaking about the benefit of the site’s functionality he boasts, “…you’re not gonna find that from some dude’s Web site in San Francisco.”
“This year’s contest was even more popular than last year. With the number of submissions more than doubling, the judges had a challenging time selecting the winners,” said Terry Slattery, president of For Rent Media Solutions.
In addition to the grand prize winner, three finalists were selected to receive an iPod Touch®:
Neehar and Renee Gupta, Indianapolis, for “The Answer is Clear“
Bart Baker, Winnetka, Ill., for “Ready 2 Move“
Chandra Farnsworth, Olympia, Wash., for “See Brent“
ForRent.com even rewarded viewers just for voting. Patrick Freise, a rising senior at Binghamton University in Binghamton, New York, is $1,500 richer after being selected in a random drawing from 4,798 voters as the voting sweepstakes winner. With his earnings, Freise says he plans to buy his girlfriend a nice birthday gift.
Spence credits the popularity of his video to promoting it on social media Web sites like Facebook and Myspace, “I personally use Facebook and MySpace a lot. I’m a strong believer that social networking is the new media to advertise your products.”
ForRent.com worked with Vitrue, a social media company, to launch its second annual nationwide video contest. A panel of judges watched all 123 videos and selected the grand prize winner and the three finalists based on five criteria: creativity/originality, overall quality/appearance, relevance to the contest theme, promotion of the ForRent.com and or For Rent Magazine® brand, as well as the total number of user generated Internet votes received. In total, more than 24,000 votes were received.
To see all videos submitted for the “Ready2Move?” video contest, visit http://contest.forrent.com/.
About For Rent Media SolutionsTM
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.