The Power of Text

March 8, 2011 | 0 Comments

With 82% of American adults owning a cell or smartphone, and 72% sending text messages1, it just makes sense to use the power of text to communicate with your residents and prospects.  Short codes, keywords and text abbreviations have become vernacular.  Properties that utilize text messaging are sure to tap into their next generation of renters—clearly a demographic on the go!Did you know that more than 150 billion text messages are sent each month?  That amounts to 5 billion a day! 2  Texting lets you communicate with your prospects 24/7.  Apartment shoppers can receive photos, community specials, driving directions, and more by simply texting the property keyword found in publications and on custom leasing banners and signs.

And now with Text a Resident, a two way texting product offered by For Rent, property managers and owners have a “hot line” to their residents, letting them communicate with them directly about topics like Party & Event Notifications, Emergency Alerts, Rent Reminders, Maintenance Requests, and Feedback, as well as apprising potential new renters of Rate Discounts and other special promotions.

Text a Resident allows properties to send “blast” campaigns to all residents, sub-segments or even just a single resident. Once a user opts in, messages can be scheduled for future delivery, or repeated messaging.  This lets communities maintain a direct line of communication, and provides immediate information for the busy renter! 

Make sure you are reaching your residents and prospects wherever they are. Text messaging gives you the power to reach renters any time, any place.

1Cell Phone and American Adults, Pew Internet

2CTIA.org

Category: General Information, Property Managers & Owners