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Tag: "community"

Dear Fair Housing Lady – Children welcome?

January 26, 2011 | 6 Comments

Dear Fair Housing Lady, We love kids at our apartment community and we have great amenities for them – a kiddie pool, a playground and special activities for the younger set.  Heck, we would welcome Octomom and her brood here.  But according to some of my friends and colleagues I need to have my mouth […]

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Gain Exposure with Online Video

December 21, 2010 | 0 Comments

Today, more than ever, delivering video as part of the consumer’s online experience is a must.  With 175 million people in the U.S. watching video online*, NOT including video of your community is a missed opportunity.  Prospects want to see your property.  Online video lets them envision themselves as part of your community, and allows […]

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Fair Housing Factoids and Word Search

December 21, 2010 | 0 Comments

Dear Fair Housing Lady:I have been attending your classes and reading your articles for what seems like years now.  Do you ever get bored keeping up with all of the Fair Housing issues for our apartment industry? Sincerely, Just Wondering Dear JW: It not only seems like years that I have been teaching fair housing, […]

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Dear Fair Housing Lady: Merry Christmas?

November 23, 2010 | 2 Comments

Dear Fair Housing Lady, At this time of year I would say “Merry Christmas” to you, but I am oh-so-nervous to do that.  My manager says that would be a violation of the Fair Housing Act because anything related to religion is a no-no (I am even afraid to say “sin” because that might have […]

View Post Goes Mobile! Goes Mobile!

August 16, 2010 | 0 Comments

Announcement: Joining the mobile offering,, a fully-translated Spanish apartment listing web site, has gone mobile! The Pew Research Center revealed that the U.S. Hispanic market consists of avid mobile users. According to a research conducted during a Spring 2010 Pew Internet study, 87 percent of Hispanics own a cell phone. Of that total, […]

View Post Celebrates our 5th Year in Philadelphia Celebrates our 5th Year in Philadelphia

July 19, 2010 | 0 Comments

That’s right! The Apartments For Rent Magazine publication has been in Philadelphia for 5 years and is still going strong.  Nationwide our publications have 20 million copies in circulation with a 90% pick-up rate. With the interactive print ads including all the latest avenues for consumers to contact apartment communities, such as social media and […]

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Reach Prospective Renters: Multi-channel Messaging

June 21, 2010 | 0 Comments

Challenging economic times require many marketers – including apartment community professionals – to step up their current marketing efforts. By creating an integrated, multi-channel approach, apartment communities and management companies can truly differentiate themselves from the competition with a holistic approach. Multi-channel marketing simply means using a variety of media to get your message across.  […]

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Custom Video-We’ve Got It

Custom Video-We’ve Got It

June 14, 2010 | 0 Comments

According to comScore, 178 million U.S. Internet users watched online video during the month, with 30.3 billion videos in April 2010. For Rent Media Solutions custom video is unequaled by any other product offering through an internet listing service. For Rent Media Solutions Custom Videos (Community Theater®) is distributed in more places than ever! In […]

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Singing Your Praises – Staff and Residents

May 10, 2010 | 0 Comments

Few things are more gratifying than having folks tell you that you are doing a great job.  You don’t even have to blow your own horn when that validation comes from your staff (welcoming me to your great community through your advertising) and your residents (telling me how they love, just love, living at your […]

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Playing by the Rules – Contests, Sweepstakes and Lotteries!

May 5, 2010 | 0 Comments

No matter where and how you are advertising your community, be it in print, online, or through social media websites, you have many creative ideas about how to entice people to visit you and consider you for their new apartment home.  But do you know the differences between a contest, a sweepstakes and a lottery?  […]

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