Tag: "For Rent Media Solutions"

Apartment Renter Mobile Marketing Trends

Apartment Renter Mobile Marketing Trends

July 30, 2009 | 0 Comments

Mobile marketing is on the leading edge of making life easier for apartment renters on the go. Now, more than ever, marketers understand the need to integrate mobile into their multi-channel branding, customer acquisition and customer retention plans. Mobile marketing is most effective when your listings have a presence on mobile Web sites, mobile applications […]

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Apartment Community Videos Back from Vacation

Apartment Community Videos Back from Vacation

July 17, 2009 | 1 Comment

It’s been a few weeks since we’ve uploaded our community theater videos to social media websites such as YouTube, MySpace, Yahoo, Revver and AptsVideo.com. It appears they were on a hiatus for a bit, but have made a miraculous recovery. This week the upload totals over 100 new videos. What? Over 100 new apartment community […]

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Does Your Company Do an E-Newsletter?

July 16, 2009 | 1 Comment

Since July 2008 For Rent Media Solutions has created and sent out monthly newsletters to our clients and prospects. Our intention with doing these newsletters is to announce information about the multifamily industry and our products/services, connect with current, past and future clients and of course, generate leads.  We have seen great success with our […]

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Mobile Marketing to the Hispanic Community

Mobile Marketing to the Hispanic Community

July 1, 2009 | 1 Comment

This past March we posted an article titled ‘Marketing to Hispanics‘ where we briefly mentioned mobile marketing. This month we would like to expand on that topic as we take a look at mobile Web sites, text messaging and mobile applications to reach the Hispanic community. According to comScore m:metrics, 71% of Hispanics consume content […]

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Marketing to the Gen Y Consumer

Marketing to the Gen Y Consumer

May 28, 2009 | 1 Comment

Written by Erica Campbell, Gillian Luce and Kimetha Hill “Gen Yers,” “Echo Boomers,” “Millennials,” “Net Generation,” “Trophy kids,” whatever you want to call them, are you ready to market to them? The largest generation since the Baby-Boomers, the Y Generation is defined by their numbers. Generation Y, born between 1977 and 1994, makes up over […]

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Is Your Web Site User Friendly?

Is Your Web Site User Friendly?

May 28, 2009 | 0 Comments

For Rent Media Solutions™ asked this very question to its users by conducting a robust series of usability tests, with real apartment shoppers viewing eight different apartment listing Web sites including ForRent.com and its competitors. Usability testing is a technique used to evaluate a product by testing it on actual real users. A July 2008 […]

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