Tag: "online"

Social Networking Sites Report More Baby Boomers

Social Networking Sites Report More Baby Boomers

August 26, 2009 | 2 Comments

“Baby boomers aren’t technology Luddites. More than 60 % of them consume socially created content. You’ll find them leaving their opinions on Web sites and joining social networks.” – Jeremiah K. Owyang (@jowyang), researcher with Forrester Research There is this perception that adults over 50 only dabble on the Internet, but research is finding that […]

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Lessons Learned From Horizon

Lessons Learned From Horizon

August 4, 2009 | 1 Comment

By Erica Campbell & Gillian Luce Social media is proving that free speech has extended its reach to new media platforms where conversations are being held between private individuals. Social media is all about people sharing opinions, insights, experiences and perspectives with each other through online media channels. So you would think that one should […]

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Seven Deadly Sins of Social Media

Seven Deadly Sins of Social Media

July 30, 2009 | 4 Comments

There are a lot of different versions out there of how the Seven Deadly Sins apply to social media but here are some that For Rent Media Solutions has put together to assure that you are making the most of your social media marketing campaign. 1.      Don’t Bite Off More Than You Can Chew We […]

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Apartment Renter Mobile Marketing Trends

Apartment Renter Mobile Marketing Trends

July 30, 2009 | 0 Comments

Mobile marketing is on the leading edge of making life easier for apartment renters on the go. Now, more than ever, marketers understand the need to integrate mobile into their multi-channel branding, customer acquisition and customer retention plans. Mobile marketing is most effective when your listings have a presence on mobile Web sites, mobile applications […]

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“There’s an App for That” Marketers Reach Consumers Through Mobile Apps

“There’s an App for That” Marketers Reach Consumers Through Mobile Apps

July 1, 2009 | 0 Comments

With the growing popularity of mobile communication for the masses, comes the development of mobile applications and mobile Web sites. Mobile initiatives are quickly becoming part of today’s marketing mix because they can connect brands and products directly to consumers. Today’s consumer is very tech savvy and branded applications and mobile Web sites are a […]

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Mobile Marketing to the Hispanic Community

Mobile Marketing to the Hispanic Community

July 1, 2009 | 1 Comment

This past March we posted an article titled ‘Marketing to Hispanics‘ where we briefly mentioned mobile marketing. This month we would like to expand on that topic as we take a look at mobile Web sites, text messaging and mobile applications to reach the Hispanic community. According to comScore m:metrics, 71% of Hispanics consume content […]

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ForRent.com launches free GPhone application

ForRent.com launches free GPhone application

June 29, 2009 | 0 Comments

 FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley Marketing Communications Coordinator meredith.mobley@forrent.com Phone: 757-351-7366 Fax: 757-961-4827       ForRent.com launches free GPhone application ForRent.com offers most comprehensive line of mobile products in multi-housing industry NORFOLK, Va.-(June 29, 2009)-ForRent.com, anchor Web site of For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division […]

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Marketing to the Gen Y Consumer

Marketing to the Gen Y Consumer

May 28, 2009 | 1 Comment

Written by Erica Campbell, Gillian Luce and Kimetha Hill “Gen Yers,” “Echo Boomers,” “Millennials,” “Net Generation,” “Trophy kids,” whatever you want to call them, are you ready to market to them? The largest generation since the Baby-Boomers, the Y Generation is defined by their numbers. Generation Y, born between 1977 and 1994, makes up over […]

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Video Killed the Radio Star

April 9, 2009 | 1 Comment

According to comScore Video Metrix, 75.5% of the total U.S. Internet audience viewed online videos. With that, 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer) and 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer). And that is why we upload our apartment community videos to […]

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Marketing to the Hispanic Community

March 20, 2009 | 1 Comment

by Gillian Luce and Kimetha Hill  Today’s consumers are changing the way they accept advertisements. The Hispanic community is no different. While the present economic circumstances call for more creative and innovative advertising techniques, marketing to the Hispanic community proves to be an area that remains open for growth.  Therefore, if you haven’t already introduced your […]

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