Topic: General Information

What Happens in Vegas Stays on Facebook, Twitter, YouTube, Flickr…

What Happens in Vegas Stays on Facebook, Twitter, YouTube, Flickr…

June 21, 2011 | 0 Comments

Social media is big and is forever changing the way we do business, especially in the multifamily housing space. Our industry has come a long way with social media and it’s interesting to see how it’s even changing event planning for the 2011 National Apartment Association Education Conference & Exposition.   Today I leave for […]

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Go Mobile!

May 20, 2011 | 0 Comments

The internet has generated a completely different way of advertising. In this fast paced, instant access society, consumers rely heavily upon mobile devices to get information.  Did you know that 42.4 percent of U.S. mobile phone owners use their phones for mobile media?1  An integrated marketing campaign that includes mobile media can render major results. […]

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3 Keys to Engaging your Followers

3 Keys to Engaging your Followers

May 3, 2011 | 0 Comments

Content really is King! You can have all the Facebook “Likes” in the world but without engaging content, your Facebook page is about as useful as a 3:00 a.m. infomercial. We know Facebook isn’t a tool for talking at customers; its greatest strength is to provide a place where people can have lively interaction and […]

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Dear Fair Housing Lady – Maintenance Requests

April 26, 2011 | 14 Comments

I am a Maintenance Supervisor and recently I had a discussion with a colleague at another property.  He got in trouble when he told a resident that there were several work orders in front of hers and that she would have to wait to have her problem fixed.  He said he was told this was […]

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Peak leasing season is just around the corner. Is your community ready?

April 26, 2011 | 0 Comments

It’s in the air.  You can just feel it.  Spirits are lifting.  And after the dreary days of winter, lackluster foot traffic, and the bad economy, everyone’s ready for change! As we know, the apartment industry experienced a strong recovery from last year’s recession.  Apartment prices and transaction volume are rebounding.  New construction is a […]

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Start a Conversation!

April 26, 2011 | 0 Comments

With leasing season heating up and potential residents looking for their perfect apartment, countless questions regarding apartment communities are sure to arise. Make sure that your community is being seen every way apartment shoppers are looking: mobile, video, online, print, social platforms, etc. Social media is a simple and efficient place for you to start […]

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Update to the “Available Apartments” Link

April 4, 2011 | 0 Comments

A key component and value of the Marketplace Expert package is the automatic inclusion of a link within your Facebook page showing your listings on a “My Listings”, or “Available Apartments” link. We’re making some major improvements to this feature this month: 1. An all new user-friendly page layout 2. Advanced filters and searching 3. Ability for potential […]

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Don’t be afraid of “Comments”

April 4, 2011 | 2 Comments

In the age of social media, we now have exciting new ways to exchange information. We understand text messages and wall posts, but what about “Comments?” Comments are good! You just need to know how to use them to your advantage. This is the natural way people on Facebook communicate and interact. They communicate in […]

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Dear Fair Housing Lady: Cooking Odors?

March 8, 2011 | 8 Comments

Dear Fair Housing Lady: While we welcome folks from all over the world to be residents at our community, what can we do when some of them cook with curry (or other things that I don’t even want to think about)?  Quite frankly, sometimes it smells bad and then their neighbors complain to us in […]

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Connect. Converse. Convert.

March 8, 2011 | 3 Comments

There are more ways to search for an apartment than ever before.  Social media has completely transformed the landscape, with consumers actively pursuing the opinion of others before making a buying decision.  According to Craig Donato, CEO of Oodle, Inc., “It’s no secret that Facebook has changed the game. Facebook has changed the way people […]

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