Discover Your Next Apartment with Tips from ForRent.com

Topic: General Information

The Power of Text

March 8, 2011 | 0 Comments

With 82% of American adults owning a cell or smartphone, and 72% sending text messages1, it just makes sense to use the power of text to communicate with your residents and prospects.  Short codes, keywords and text abbreviations have become vernacular.  Properties that utilize text messaging are sure to tap into their next generation of […]

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Dear Fair Housing Lady – Children welcome?

January 26, 2011 | 6 Comments

Dear Fair Housing Lady, We love kids at our apartment community and we have great amenities for them – a kiddie pool, a playground and special activities for the younger set.  Heck, we would welcome Octomom and her brood here.  But according to some of my friends and colleagues I need to have my mouth […]

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Location, Location, Location

January 26, 2011 | 4 Comments

For some people, where an apartment is located can make all the difference.  Local amenities, proximity to schools, restaurants — even highways, can be deciding factors when choosing where to live.  That’s why resources like Walk Score® are growing in popularity.It’s all about lifestyle.  Being able to walk to local hotspots can be the deciding […]

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Gain Exposure with Online Video

December 21, 2010 | 0 Comments

Today, more than ever, delivering video as part of the consumer’s online experience is a must.  With 175 million people in the U.S. watching video online*, NOT including video of your community is a missed opportunity.  Prospects want to see your property.  Online video lets them envision themselves as part of your community, and allows […]

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‘Tis Better (for your health) to Give than Receive

December 21, 2010 | 0 Comments

The giving season is upon us! This is a time when volunteering is at an all time high. Strangers come together to participate in the selfless act of volunteering, freely giving their time, money and support to a specific cause. But, did you know that volunteering has benefits towards your health? According to The Healing […]

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Fair Housing Factoids and Word Search

December 21, 2010 | 0 Comments

Dear Fair Housing Lady:I have been attending your classes and reading your articles for what seems like years now.  Do you ever get bored keeping up with all of the Fair Housing issues for our apartment industry? Sincerely, Just Wondering Dear JW: It not only seems like years that I have been teaching fair housing, […]

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Dear Fair Housing Lady: Merry Christmas?

November 23, 2010 | 2 Comments

Dear Fair Housing Lady, At this time of year I would say “Merry Christmas” to you, but I am oh-so-nervous to do that.  My manager says that would be a violation of the Fair Housing Act because anything related to religion is a no-no (I am even afraid to say “sin” because that might have […]

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Enhanced mobile website?? A definite UPGRADE!

Enhanced mobile website?? A definite UPGRADE!

November 19, 2010 | 2 Comments

 Enhanced mobile website?? A definite UPGRADE! Committed to bringing ease of use to potential renters, we wanted to let you guys know that we’ve made some upgrades to the ForRent.com mobile website. Check out the list below: Automatic Geo Location: The new automatic geo-location feature automatically recognizes the renter’s location from the homepage! This is […]

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Fair Housing Lady Needs Your Questions

October 15, 2010 | 0 Comments

Dear Fair Housing Lady, I enjoy your articles and usually can learn something about fair housing from you. You have been doing this a long time, haven’t you?  I wonder if it is ever difficult to come up with ideas to share with those of us in the multi-family housing industry.  Or are you just a […]

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Prospective Renters Are Searching Differently Online, Can Renters Find You?

October 15, 2010 | 2 Comments

Did you know syndicating your properties to major real estate sites maximizes your overall reach? With a strong third quarter behind us and national vacancies on the rise, it is extremely important for property managers to maximize their online presence by using major real estate sites like Homes.com or Trulia.com in addition to other well-known […]

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