Your business is full steam ahead when it comes to your social strategy. You’ve established a Facebook page for your property.  You’re creating compelling content by publishing posts through the Post N’ Leap dashboard or by using the Autopost tool.  What’s next?  You need residents to see and engage with your content.  As a marketer, you can create the most amazing content in the world, but if nobody sees it, you will not receive the interaction benefits. Cascading information is a method used to distribute the same content to various social channels. Social Plugins create the engagement opportunities by driving traffic to your social profiles.

Social Plugin 101   What is a social plugin?  It’s a way to embed Facebook functionality — such as the ability to ‘Like’, share or comment — into your website or blog.  The benefits include:  
  1. Most visitors are already familiar with the functionality so they will be more likely to engage with it because it’s relative.
  2. It drives additional traffic to your Facebook page.
  3. It adds a viral element to your site.  Facebook friends of your fans can comment, ‘Like’ or share this activity, creating a powerful promotional loop.
  Getting Plugged-in   Facebook offers a number of social plugins for you to consider. Two popular plugins that have an immediate impact are the ‘Like’ button and the ‘Like’ box.   1. ‘Like’ Button Plugin   You’re probably very familiar with the ‘Like’ button.  Once implemented on your website or blog, it will send the activity back to your Facebook page.  This is a great way to encourage more visitor engagement on your site and also provides the added benefit of driving activity to your Facebook page.   Other benefits of the ‘Like’ button plugin include:     2. ‘Like’ Box Plugin   The difference between the ‘Like’ box and the ‘Like’ button is that the ‘Like’ box allows you to bring your Facebook page to your website instead of sending activity to your business page.  The ‘Like’ box typically appears on the sidebar of your website or blog.   Other benefits of the ‘Like’ box include:     Installing the Plugins   We recommend that you have the person in charge of making technical  changes manage the installation process.  In many cases, this might be your website admin or IT employee.  The Facebook Developer site is a good place for the admin of your business page to get the code for installing each plugin.   Start with these two easy Facebook plugins and you will improve visitor engagement on both your website and Facebook page immediately.   Ignition Points   1. Pick one social plugin to implement this week and identify who on your social team will install it. 2. Measure the impact the plugin has had after a week, including metrics such as fan count, ‘Likes’ and shares.   Which Facebook plugins have you already tried on your website or blog? c

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