From multifamily trends to marketing tips, For Rent Media Solutions™ is recapping the most popular Your Solutions articles of 2013 on a month-by-month basis. Take a look – it’s never too late to catch up on these ideas to get you motivated for the year ahead!

 

January

 

Using Visual Social Media to Tell Your Story in 2013

 

Visual social media was all the buzz in 2013, and with that came a few ideas for how to include visuals into your community’s social strategy. Visuals haven’t gone out of style – stay tuned for more in 2014!

  February PetFriendly ForRent.com

Is Your Community Pet-Friendly or is it “Pet-Friendly?”

 

One of the most-searched posts on Your Solutions, this article highlights the benefits of welcoming pets in your community. From resident retention to ratings and reviews, making an effort to appreciate your residents pets can go a long way!

 

March

 

Email Follow-Up - ForRent.com

 

4 Key Elements to Your Email Follow-Up

 

Email marketing is an ideal way to reach residents and prospects, so it’s important to keep these elements in mind when you plan your email strategy.

 

April

 

Give Spring Cleaning a Whole New Meaning

 

Encourage residents to participate in a community-wide spring cleaning event – not only does it build resident engagement, but it also provides your community a chance to start the warmer months with fresh, clean surroundings!

 

May

 

Be Scene: Using Video and Social Media to Draw Eyes to Your Community

 

Learn how to utilize video to humanize your brand and capture your community’s personality in order to engage with residents and prospects.

 

June

 

Best Practices of Texting ForRent.com

 

Best Practices of Text Messaging

 

Texting is a great way to build relationships within your community and share news or valuable savings with residents and prospects – these tips will help you get started!

 

July

 

Word of Eye Marketing

 

Julie Cottineau, brand consultant, claims that the visual process, the “show me, don’t tell me”, gets consumers hooked.

  August

Marketing Plan ForRent.com

 

Marketing Plan 101: 6 Steps to Success

 

Get a simple breakdown of what you need to know in order to build a strategic marketing plan for your business.

 

September

 

Millennial Renters: Marketing to the Generation of Choice

 

Understand the ‘Generation of Choice’ and learn how to tune in to their preferences and desires in order to properly market your community to them.

 

October

 

Industry Trends - ForRent.com

 

Tune in to Trends

 

Stay on top of trends and current events taking place in the industry with these tips and suggestions!

 

November

 

Top 5 LinkedIn Tips for Multifamily Professionals

 

Get the scoop on the benefits of using LinkedIn, the world’s largest professional network, as an individual as well as for your company.

 

December

 

Frequency of Communication ForRent.com

 

How to Avoid Over-Communicating With Your Residents

 

As you’re planning your communication strategy, consider these suggestions or order to keep your residents and prospects engaged, but not overwhelmed, with your usage of marketing communication.

  Hopefully you’re feeling inspired for the new year – be sure to subscribe to the Your Solutions blog for more fresh ideas to ring in 2014! c

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