FRSocial Dashboard   For Rent Media Solutions™ (FRMS), a leading multifamily marketing resource, perpetually improving products to make use, understanding and measurement easier for customers, has announced the latest enhancement to its social product, FRSocial. The improvements to the already user-friendly and tech-savvy platform are a significant upgrade to the FRSocial product, allowing property managers to have better insights into their social presence and engage with followers, driving more consumer awareness, resident retention and lead opportunities.   The new platform was introduced to all FRSocialExpert customers at no additional cost. The developments allow the user to connect across five different social channels, including Facebook, Google+, Twitter, LinkedIn, and Foursquare. Also, there are three additional content libraries with more high-quality and engaging content options, a new social media inbox that allows users to interact with their audience through the “Join the Discussion” feature, and more robust social media reporting and analytics. Additionally, designated social media specialists are available to each client to publish high quality, engaging content across up to five social sites. Clients also have the option to curate their own content. They can share relevant news, publish photos, create resident events and promote local deals and happenings in their area to create traction and appeal to social media followers.   “When it comes to social media, property managers need to build two things, engagement and community, in order to get to know their audience and to more effectively cater to them,” according to Erica Campbell Byrum, director of social media for For Rent Media Solutions. “To ensure that the content being pushed resonates with fans and followers, social posts need to be tracked and measured. The new Social Management Dashboard has an ‘Analyze’ feature, which helps the property understand their residents and prospects by providing them with important insights about post engagement in nearly real time.”   The FRSocial enhancements include five different “badges” that track weekly and monthly logins, shared posts, Foursquare specials, and promotions and events. These badges highlight the benchmarks that property managers have reached by utilizing the FRSocial Social Management platform. This is a form of gamification to incentivize the apartment community to use the dashboard regularly as a means of engaging with their online community.   Melissa White, national director of marketing and training for GFI Management Services, Inc., in Marietta, Georgia, said, “FRSocial has used client feedback to implement a more engaged and robust product for creating social media content and providing actionable analytics. They’ve given users the ability to post graphics, links, and more to multiple platforms, and a dashboard to respond to online reviews, allowing property managers to increase online presence in just a few clicks. That is truly “Easyology” redefined!”   “For Rent Media Solutions is excited to introduce the newest enhancement to the FRSocial product line,” said Terry Slattery, president of For Rent Media Solutions. “As an extremely resourceful tool in the multifamily industry, this product assists property managers through improved customer service, increased quality leads, and profound insight into their rental audience. The goal is to make it easier for property managers to reach renters and make their apartment hunting experience a pleasant one.”   For more information on For Rent Media Solutions’ enhanced FRSocial product and features, please email, and be sure to check out the YouTube video.   About For Rent Media Solutions™ Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Virginia, and provides property managers and owners with diverse marketing and advertising products, services and education. These products are easy to use, easy to understand, and designed with renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 80 magazines covering more than 80 markets nationwide, including™ A Senior Housing and Care Resource,® Magazine and en Español Revista De Apartamentos. For Rent Media Solutions operates five websites:,™,®, en Español and™. Additionally, listings receive exclusive distribution to® Rentals. Visit for more information, or visit us on Facebook, Twitter, Google+, YouTube and LinkedIn.   c

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