Knowing your target audience is important when it comes to marketing your community effectively. In a recent survey, eight personas of renters were identified, one of which is Relocating Families. This group ranges in age from 30-55 and often consists primarily of families with school-aged children who are in a transition from their home. They may choose to rent temporarily for reasons such as no longer being able to afford their home or a military or job relocation. - relocating families c

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