Erica Campbell Byrum provides expert insight into social media for apartment managers

For Rent Media Solutions™, a Gold sponsor of the upcoming Multifamily Social Media Summit (MFSMS) taking place January 28-30 in Napa, California, is looking forward to this must-attend multifamily event for apartment managers. Though pre-registration for this event at Napa’s gorgeous Meritage Resort and Spa is now closed, on-site registration is still available. This year is the biggest MFSMS event so far, so be sure to reserve your spot! From social media marketing and measuring social media ROI to content marketing and how it affects your bottom line, this conference truly arms the apartment manager with everything they need to succeed in their business. For a more comprehensive lists of seminars and panels, check out the agenda. Erica Campbell Byrum, director of social media for, will be running a three-hour preconference workshop on Wednesday, January 28 from 2:00 p.m. – 5:00 p.m. PST. In Social Media Crash Course for Apartment Managers, Byrum and Sarah Mincher of DigitalSherpa focus on how social media can drive new resident leads and increase retention immediately. In this workshop, they’ll discuss the roles partner marketing and social conversation can play in increasing occupancy rates, how to create unique and hard-hitting content, how to differentiate between good traffic and bad traffic, and more. Workshop 1.001 Additionally, Byrum will be participating in a panel on Thursday, January 29 from 3:45 p.m. – 4:45 p.m. PST with Andrew Rainey, vice president of sales and business development for Binary Fountain and John Dempsey, social media manager at G5. In SEO and Social Signals, the three will discuss SEO and social signals, focusing on the impact resident feedback on social media and online review sites plays in the apartments hunter’s journey to choosing a place to live. In this fast-paced and informative presentation, they will demonstrate the importance of listening to online conversations, analyzing and understanding what consumers are saying, engaging proactively to build loyalty and protect reputation and more. In speaking with Byrum, her excitement for the upcoming conference was clear. She said, “At For Rent Media Solutions, we’re dedicated to helping customers reach success with key insights, education, and innovative social media and marketing solutions. MFSMS is a great platform for industry professionals seeking the latest in the social media and content marketing world, and I am honored and very excited to share the stage with Sarah Mincher, Andrew Rainey and John Dempsey to share our experiences and insight.” For Rent Media Solutions is so excited to sponsor and be a part of all the learning and interaction at this year’s event. See you in Napa! Heading to Napa? Want to follow the conversation on Twitter? Tweet about it! c

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