Erica Campbell Byrum_Director_of_Social_Media_Headshot

For Rent Media Solutions™ (FRMS) will be sponsoring the upcoming Multifamily Executive Conference in Las Vegas. The MFE Conference is the apartment industry’s most valuable educational and networking conference. Here, the industry’s top thought leaders will share insights on how to build a successful business plan. The event will take place October 5-7, 2015 at the Aria Resort & Casino. In addition to sponsoring, one of’s own, Erica Campbell Byrum, director of social media, will be a panelist.

Andrea Kazanjian

With keynote speakers from Bozzuto, J Turner Research, McKinley, Balfour Beatty, Axiometrics, Freddie Mac, Pinnacle and more, attendees will learn cutting-edge tech trends to revolutionize the way properties are run, the latest marketing tactics to entice millennials, baby boomers and everyone in between and much more!


Erica Campbell Byrum is a multifamily marketing expert with more than ten years of experience, a frequent industry speaker, co-author of Youtility for Real Estate with New York Times Best-Selling author, Jay Baer, and a recipient of the 2014 PR News Social Media MVP Award. In the Property Management and Operations category, Erica will be participating in the “Actionable Analytics: Business Intelligence for Digital Marketing” panel along with moderator Donald Davidoff of D2 Demand Solutions and fellow panelists Andrea Kazanjian of Related Companies, Mike Whaling of 30 Lines and Holli Beckman of WC Smith. This session will take place from 2:00-3:00 P.M. PST on Monday, October 5, 2015.

Mike Whaling Option 2

Marketing today is as much about hard skills (like interpreting lead-to-lease analytics) as it is about soft skills (like designing visuals and language that aim to entice). You can craft the best messaging in the world, but if you’re not using the right channels and tactics, it’s all for naught. In “Actionable Analytics: Business Intelligence for Digital Marketing,” Byrum and the other panelists will discuss best practices in digital outreach and engagement and explain how Search Engine Optimization, social media engagement, content marketing and other tactics can impact your bottom line. c

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