Apartment Living BlogCustomer Communications › How to Prepare Your Community for the Cold ❄️️

The first few snowstorms have officially come and gone (for most of the Northeast and Southeast) and it’s unclear if more snow will come. One thing is for sure: we still have some seriously cold days ahead of us! To help make sure your community and residents stay safe and warm during your next polar vortex, here are a few tips.

Double check your roofs!

Heavy amounts of snow and harsh winds can lead to roof damage. If you haven’t already done so, make sure you get your properties inspected.

Seal your windows and doors.

For your communities with common areas that lead outside, make sure the windows and doors are sealed properly. This will not only prove beneficial during these cold months but in the summer, too.

Don’t forget about your pets!

According to the ASPCA, “Exposure to winter’s dry, cold air and chilly rain, sleet and snow can cause chapped paws and itchy, flaking skin, but these aren’t the only discomforts pets can suffer. Winter walks can become downright dangerous if chemicals from ice-melting agents are licked off of bare paws. To help prevent cold weather dangers from affecting your pet’s health,” check out these tips!

Run water at night.

Pipes can burst in freezing temperatures, so jump on Community Messenger and remind your residents to run water (just a trickle) to stop them from freezing at night. It’s as easy as shooting one quick text.

Be sure to remind your residents to stock up on the following:

  • First Aid Kits
  • Radios
  • Extra batteries for all devices
  • Firewood, fuel or propane tanks
  • Blankets, sweaters, gloves, hats – lots of layers
  • Candles and flash lights
  • Ice scrapers
  • Gallons of water

Other useful tips include closing off rooms that are not in use to keep warm air in concentrated areas. You should also remind residents that it’s best to keep the thermostats set at the same temperature during the day and night – the pros say 68 degrees.

A weird tip but one that actually works is…turn your fan on! But not the way that you would in the summer. Some of the fans (or all!)  in your apartment community may have a switch that allows you to spin the blades in the opposite direction to pull air upwards, which pushes the warm air that naturally rises back down.

But the most useful tool is communication during these storms – or any severe weather! So, stay active and update your residents consistently. This will ensure you are providing the best quality of resident retention and making sure they stay safe!

Do you have more tips? Thoughts or comments? Share them here.


Maggie Standing


I'm Maggie, the Manager of Public Relations and Events at For Rent Media Solutions. I'm part of an awesome team of fun, creative people that love to get together and think up new ideas and solutions for the multifamily industry. Here at For Rent, I write and edit A LOT! Other things I love: reading, Netflix, rain storms, Thai food, beach days with friends and the Georgia Bulldogs.

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