Apartment Living BlogMarketing And Tech Trends › Hartford, CT Property Optimizes Mobile Communication to Stay Connected

For Carol Tiroff, instant communication with her residents at the Montage | Rocky Hill Apartments is a big convenience that everyone in the community appreciates. At the Hartford, CT area community, “where homes and residents are like family,” Leasing and Operations Coordinator, Tiroff says it’s fun, fast and easy to text her residents about upcoming events in the clubhouse, delivery notifications and weather-related announcements.



Residents of the new one and two-bedroom apartment homes regularly experience winter weather conditions. During a snow storm, Tiroff used Community Messenger to text her residents by building and asked them to move their cars to make way for the snow plow so they could safely walk in the parking lot and get their cars later. “It was so much fun to send the text and then see the renters come out of their units shortly after I sent it.”


Not only are property managers like Tiroff using Community Messenger to text alerts related to severe weather like snow, hurricanes and more, but think of the possibilities like sending a group text to residents about holiday parties and other gatherings in the common areas. Plus, send unlimited texts about rent and renewal reminders, maintenance updates, share photos from events and even respond to prospective renters about vacancies and set up tours. Take a look at the video below and explore all the Community Messenger product features.



Wendy Froehlich


Wendy Froehlich, VP of Marketing, joined ForRent.com in 2006 and is responsible for overseeing national marketing initiatives including events, sales materials and promotions, advertising, and other digital marketing efforts. Prior to joining ForRent, Wendy worked for PolyVision Corporation – a division of Steelcase, Coca-Cola Fountain and many years in account services for HCD Advertising in Atlanta, GA and Virginia Beach, VA.

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