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Leading apartment search resource rolls out enhanced guest cards for increased lead insights for customers

Norfolk, Va. – (December 4, 2015) – ForRent.com®, leading multifamily marketing resource providing solutions for customers nationwide, has introduced enhanced guest cards to provide customers with increased insight on their leads. Property management companies receive a high volume of daily guest cards, but are not provided with much information beyond name, email address, phone number and a couple of other non-telling pieces of data. The new enhanced guest cards from ForRent.com® let property managers prioritize which leads to follow up on first.

The enhanced guest card gives property management rich, valuable data regarding the user’s activity on ForRent.com, allowing them to quickly evaluate what is most important to that prospective renter and follow up in a more informed manner. That data, in addition to existing guest card information, includes:

  • Floor Plan Interaction: This shows floor plans that the user has clicked, viewed and interacted with. If the user has clicked “Check Availability” on a specific floor plan, this will be highlighted.
  • Search Preferences: The enhanced guest card will show top filter categories that users have applied to their search criteria (bedrooms, price, amenities, pet policy, etc.), along with a breakdown by specific filter to determine which features are of greatest importance to the user.
  • Profile Engagement: Top elements on the property profile page that the user viewed, including media, floor plans, amenities, community features and schools, will be apparent on the enhanced guest card.

“Today’s property management companies are not fully equipped to proactively approach their leads simply because they aren’t certain of what that lead is in the market for,” said Terry Slattery, president of For Rent Media Solutions. “At For Rent, we think it’s time that guest cards give customers more insight into the prospects interested in their communities. The enhanced guest card from ForRent.com was designed to make identifying quality leads an easier and faster process.”

FRMS, always working to better the customer experience, will be evaluating customer feedback for future improvements, as well as surveying customers to better gauge which data they find most useful. This is an ever-evolving process.

About For Rent Media Solutions™

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ (FRMS) is headquartered in Norfolk, Virginia, and provides property managers and owners with diverse marketing and advertising products, services and education. FRMS is backed by a strong team of passionate people (the largest in the industry) that provides innovative solutions to customers for quality results. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 77 magazines in markets across the U.S., including AFTER55.com™ A Senior Housing and Care Resource, ForRent.com® Magazine and ForRent.com en Español Revista De Apartamentos. For Rent Media Solutions operates five websites: ForRent.com, AFTER55.com™, CorporateHousing.com®, ForRent.com en Español and ForRentUniversity.com®. Additionally, ForRent.com listings receive exclusive distribution to Homes.com® Rentals. Visit ForRent.com for more information, and visit us on Facebook, Twitter, Google+, YouTube, LinkedIn and on our Apartment Living Blog.

About ForRent.com®

As one of the nation’s leading online home search destinations, ForRent.com® inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings in a user-friendly format, making finding your next home an easy exploration. Visitors to the ForRent.com blog will discover relevant information and can join the conversation surrounding home decorating style, apartment hunting tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.

Begin your apartment search today with ForRent.com, one of ForRent.com’s mobile apps, ForRent.com Magazine or search ForRent.com on YouTube. For decor tips and more, visit http://www.forrent.com/blog/.

Maggie Standing


I'm Maggie, the Manager of Public Relations and Events at For Rent Media Solutions. I'm part of an awesome team of fun, creative people that love to get together and think up new ideas and solutions for the multifamily industry. Here at For Rent, I write and edit A LOT! Other things I love: reading, Netflix, rain storms, Thai food, beach days with friends and the Georgia Bulldogs.

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