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Leading apartment listing resource capitalizes on modern trend from Google


Norfolk, Virginia – (April 19, 2017) – ForRent.com®, a key player at the forefront of the multifamily industry for more than three decades, is the first in the multifamily sector to release Accelerated Mobile Pages (AMP) in order to help customers build their brands and drive quality leads. As the name suggests, an AMP page is a page that has been specifically designed to load extremely quickly on a mobile device from a search engine results page. These pages are part of an open source initiative spearheaded by Google to improve the mobile experience. Mobile searches are often the entry way into an online search. In fact, in a recent Google study, it was found that 65% of searches start on a mobile device and end on another device.


In January 2015, mobile searches surpassed desktop searches on Google for the first time, and that gap has only continued to widen as more and more people use their mobile devices to search online. Google recognized this, and announced last October that, in 2017, they’d be moving to a search index that puts “mobile first”. This means that mobile signals will be a primary ranking mechanism once Google makes this switch. The mobile and development teams at ForRent.com have prepared for this in a few ways. The move to a responsive design, which is preferred by both Google and Bing over running a separate mobile site, was at the top of the priority list – and with that, comes increases in traffic to our customers’ listings.


With the consumer’s ever-shrinking attention span and demand for instant results, and AMP pages are a fantastic benefit to ForRent.com and to its customers. In addition to the lightning fast loading nature of AMP pages, which is a very important factor to today’s consumer, these pages also have the propensity to rank higher within the search results. This is because Google rewards websites that place a priority on fast, mobile-friendly, responsive web pages – exactly what ForRent.com has already achieved in early 2017.


Launching AMP pages and hiring new Vice President of Search, Simon Heseltine, are forward movements that are directly in line with organizational goals to continue the aggressive pursuit and development of innovative technology solutions and SEO strategies to benefit clients.


Terry Slattery, President of ForRent.com, says, “At ForRent.com, we’re about more than just getting leads to our customers – we have them covered in every aspect of the rental journey. The implementation of AMP pages and bringing in Search Engine Optimization and Marketing experts such as Simon Heseltine help us do more for our customers – like getting them in front of the correct audience to build their brands and retain their residents.”


For more information about AMP pages, here is an official blog from Google.


About ForRent.com®

Founded in 1982 as For Rent Magazine®, ForRent.com® is headquartered in Norfolk, Virginia, and provides property managers and owners with diverse marketing and advertising products, services and education. These products are easy to use, easy to understand, and designed with modern renters in mind. For apartment shoppers, ForRent.com provides robust community listings in a multitude of media, including social, online, mobile, video and an extensive distribution network. ForRent.com operates four websites: ForRent.com®,  AFTER55.com®, CorporateHousing.com™ and ForRentUniversity.com®. ForRent.com is continually at the forefront of the industry with cutting-edge, innovative solutions for customers and consumers alike. The passionate salesforce takes pride in helping customers drive leads, retain residents, and build their brands. The multifaceted approach continually reaches all consumer segments with a fully-integrated marketing campaign utilizing mobile, social, and desktop platforms with extensive search exposure. ForRent.com serves as the complete resource for renters in every part of their living experience. Visit ForRent.com for more information and our Apartment Professionals Blog for industry knowledge, tips and ideas.


About Dominion Enterprises

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, and across the U.S. We offer a dynamic environment, excellent growth opportunities, competitive earnings and a comprehensive benefits package that includes a generous 401(k). Dominion Enterprises is an equal opportunity employer and supports a diverse workforce. Dominion is a drug-testing employer.



ForRent.com provides a rich portfolio of apartment information solutions and services for both renters and property managers, ranging from five apartment listing services targeting every stage of a renter’s life (ForRent.com®, AFTER55.com®, CorporateHousing.com™, ForRentUniversity.com® and ForRent.com en Español) to the market’s most effective online and mobile lead generation, consumer engagement and resident retention tools. Founded in 1982 as For Rent Magazine, the company now serves as the complete digital resource for renters and apartment professionals and an extension of the apartment community’s marketing and leasing team. ForRent.com is a division of Dominion Enterprises. Visit ForRent.com for more information and Apartment Professionals Blog for expert advice on topics from fair housing to marketing, retention and social media.

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