Apartment Living BlogPress Room › ForRent.com® Introduces Ad Prospector to Keep Customers’ Brands Top-of-Mind

Leading apartment search resource develops tool to retarget consumers throughout their search journey

Norfolk, Va. – (October 17, 2016) – ForRent.com®, a leading multifamily marketing resource that has been helping customers to drive leads, build brands and retain residents for more than three decades, is rolling out yet another effective and relevant product. Constantly searching for ways to keep customers ahead of their competition and on current trends, ForRent.com is excited to announce the launch of Ad Prospector.

Ad Prospector brings online retargeting ads to the hands of ForRent.com customers. Retargeting ads from ForRent.com track prospective renters to other sites after they leave ForRent.com and display relevant and highly targeted banner ads. Retargeting ads will appear on major online publications and news sites such as Forbes, The Washington Post, ABC, Yelp, etc.

“ForRent.com is dedicated to providing customers with the most innovative tools on the market,” said Terry Slattery, president of ForRent.com. “We are constantly looking for new ways to help our customers succeed. With Ad Prospector, we are staying true to one of our core values – and that’s brand building for our customers. Ad Prospector helps to keep our customers’ brand top of mind as the consumer goes on their online search journey.”

The main job of Ad Prospector is to keep the customer’s brand in front of an audience of rent-ready consumers. Even after a consumer leaves ForRent.com, the property’s ad will be a consistent reminder for them to find their next place to call home – at the community of the advertiser.

About ForRent.com®

As one of the nation’s leading online home search destinations, ForRent.com® inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings in a user-friendly format, making finding your next home an easy exploration. Visitors to the ForRent.com blog will discover relevant information and can join the conversation surrounding home decorating style, apartment hunting tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.

Begin your apartment search today with ForRent.com, one of ForRent.com’s mobile apps, ForRent.com Magazine or search ForRent.com on YouTube. For decor tips and more, visit the Apartment Living Blog and don’t forget to check us out on Facebook, Twitter, Instagram, Google+ and Pinterest!

Maggie Standing


I'm Maggie, the Manager of Public Relations and Events at For Rent Media Solutions. I'm part of an awesome team of fun, creative people that love to get together and think up new ideas and solutions for the multifamily industry. Here at For Rent, I write and edit A LOT! Other things I love: reading, Netflix, rain storms, Thai food, beach days with friends and the Georgia Bulldogs.

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