Apartment Living BlogPress Room › ForRent.com® Welcomes New VP of Search, Simon Heseltine

Leading apartment search website continues to stay on top of SEO with latest addition to executive team


Norfolk, Virginia – (March 10, 2017) – ForRent.com®, leading multifamily marketing resource helping customers drive leads, build brands and retain residents for more than three decades, has hired Simon Heseltine as its Vice President of Search. Heseltine will focus on driving qualified organic and paid traffic to ForRent.com. The company is a division of Dominion Enterprises.

The addition of Heseltine is directly in line with organizational goals to continue the aggressive pursuit and development of innovative technology solutions and SEO strategies to benefit clients. Heseltine will be responsible for search strategies for ForRent.com, overseeing SEO tactics, and assisting with organic rankings to increase exposure of clients’ listings, as well as other areas.


Heseltine’s past experience includes running global SEO for Hewlett Packard Enterprise, leading the award-winning audience development team at AOL, and a multi-year stint on the agency side working with multinational e-commerce/publishing/non-profit sites. He serves on the board of SEMPO (Search Engine Marketing Professional Organization) where he is the immediate past vice president of education. Until recently, Heseltine taught online marketing at Georgetown University as part of its Digital Media Management program. He has been a columnist for several industry-leading sites including SearchEngineLand.com and SearchEngineWatch.com.


Heseltine is a frequent speaker/trainer/moderator at conferences around the world on a variety of online marketing topics. He participated in this month’s Conductor’s C3 Conference in New York City. There, he helped attendees “become modern-day SEO masters.” With SEO constantly changing, Heseltine covered how best to focus 2017 budgets and analyzed major shifts from 2016 marketing trends.


“Bringing Simon Heseltine onboard marks an exciting time for our company. He will play a key role in navigating the complexities of the search engine optimization landscape. The ForRent.com teams are dedicated to working closely to ensure best practices and strategic directions are aligned with modern SEO,” said Terry Slattery, president of ForRent.com. “We’re thrilled to have Simon here to help us provide improved consumer experiences and drive more quality leads to customers.”


About ForRent.com®

Founded in 1982 as For Rent Magazine®, ForRent.com® is headquartered in Norfolk, Virginia, and provides property managers and owners with diverse marketing and advertising products, services and education. These products are easy to use, easy to understand, and designed with modern renters in mind. For apartment shoppers, ForRent.com provides robust community listings in a multitude of media, including social, online, mobile, video and an extensive distribution network. ForRent.com operates four websites: ForRent.com®,  AFTER55.com®, CorporateHousing.com™ and ForRentUniversity.com®. ForRent.com is continually at the forefront of the industry with cutting-edge, innovative solutions for customers and consumers alike. The passionate salesforce takes pride in helping customers drive leads, retain residents, and build their brands. The multifaceted approach continually reaches all consumer segments with a fully-integrated marketing campaign utilizing mobile, social, and desktop platforms with extensive search exposure. ForRent.com serves as the complete resource for renters in every part of their living experience. Visit ForRent.com for more information and our Apartment Professionals Blog for industry knowledge, tips and ideas.


About Dominion Enterprises

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S.




ForRent.com provides a rich portfolio of apartment information solutions and services for both renters and property managers, ranging from five apartment listing services targeting every stage of a renter’s life (ForRent.com®, AFTER55.com®, CorporateHousing.com™, ForRentUniversity.com® and ForRent.com en Español) to the market’s most effective online and mobile lead generation, consumer engagement and resident retention tools. Founded in 1982 as For Rent Magazine, the company now serves as the complete digital resource for renters and apartment professionals and an extension of the apartment community’s marketing and leasing team. ForRent.com is a division of Dominion Enterprises. Visit ForRent.com for more information and Apartment Professionals Blog for expert advice on topics from fair housing to marketing, retention and social media.

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