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Erica Campbell Byrum, assistant vice president of social media for ForRent.com® and co-author of Youtility for Real Estate, will be speaking at Social Media Marketing World 2017 on Thursday, March 24, 2017 at 2:00 p.m. PST. Erica will be a panelist on How to Staff Your Social Media Team in a Changing Marketplace. Joining Erica will be Jay Baer, digital marketing expert and co-author of Youtility for Real Estate; Beverly Jackson, vice president of social media and content strategy of MGM Resorts International; and Alison Herzog, director of social business for Dell.

In just the past few years, significant changes have occurred in the skill sets and organization structures necessary for successful social media teams. Companies and their teams must constantly evolve to meet the new demands. The highly experienced panel will discuss organizing social teams in a corporate setting to effectively fulfill customer needs.

With more than twelve years of experience, Erica is an expert in real estate marketing, specializing in the development, execution, optimization and analysis of social media strategic plans across numerous channels. In 2014, her work was recognized when she received the 2014 PR News Social Media MVP Award. As the assistant vice president of social media for ForRent.com, Erica overlooks the corporate social media strategy for both ForRent.com and the Social Concierge product line.

Jay Baer, president of Convince & Convert is the most re-tweeted person in the digital marketing world. Baer is a New York Times best-selling author of five books and the host of the Social Pros podcast. Jay is the creator of five multi-million dollar companies including Convince & Convert, a consulting firm that helps brands like Oracle, Nike, and the United Nations effectively use technology to engage with new and existing customers.

Alison Herzog, director of global social business strategy at Dell, has been recognized as one of 50 influential women in digital marketing twice by TopRank. Among many achievements, Herzog recently led the social business integration between Dell and EMC in the largest tech deal in history.

Beverly Jackson is the vice president of social media and content strategy for MGM Resorts International. Prior to her position with MGM, Jackson worked for Yahoo, Inc. serving as head of social media marketing. With 15 years experience, Jackson has worked with a variety of brands within the entertainment, media, and technology industries.

This year’s conference, which is among the largest social media conferences in the world, will take place March 22-24, 2017 in San Diego.

Learn more here and take charge of your company’s presence in the social media world.

Yana Kravets


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