Apartment Living BlogSocial Media › Facebook Jumping the Shark? Not By a Long Shot

Last month, a Wall Street Journal (WSJ) article discussing the top advertising trends for 2012 was brought to our attention at For Rent Media Solutions™. The article referenced the term “Facebook Fatigue,” implying that the social media giant peaked in its popularity and is now on a downtrend.



Five reasons were cited in support of this opinion, which included:


  • It’s going IPO and will have to focus primarily on profit/earnings
  • Privacy issues
  • Your grandmother is now on Facebook
  • It’s had one redesign too many
  • General social media fatigue for consumers is setting in


For Rent Media Solutions has been a marketing leader in the multifamily housing industry for 30 years. We’ve seen trends come and go. We have honed the process of continually collecting and analyzing data, both from external and internal sources, so that we can offer our customers products that we know will bring results.


We’ve heard grumblings that Facebook is going to go the way of MySpace and steadily lose popularity, but it rings false to us. In fact, we are so confident that Facebook is such an integral marketing component to those working in the multifamily housing industry that we recently unveiled the upcoming release of Marketplace Network 2.0, which will provide enhancements to the product of the same name that we released in 2011.  Both our company and our customers have too much to lose for us to continue to remain in the Facebook social space if we didn’t wholeheartedly believe it is and will continue to be an important space to inhabit.


Facebook fatigue? Nah. We don’t buy it. Here are a couple of reasons why that we bring to you from sources other than ourselves:


  • According to a January 2012 Forbes article, Facebook is expected to reach 1 billion users this summer and the company is assumed to be getting ready for a $100B Initial Public Offering (IPO). According to the article, “…While it’s hard to imagine that, 10 years ago, the social network didn’t exist, its growth (from 1 million to 1 billion users in 8 years) is not only a sign of what “has been” but more importantly of what “will be” in the tech industry over the next 10 years.”
  • The folks behind Facebook have never let grass grow at their feet. Ever. Take 2011 when the company launched Gestures, an update to its Open Graph protocol. Facebook users who have been clicking “Like” now have the option to [verb] any [noun]. As has been previously reported, Facebook users will have the opportunity to click on “Watched,” “Listened” and “Read” buttons, and developers will have the power to create their own actions, which are the next phases in making Facebook even more of a player on the Web. Facebook also launched a new Subscribe feature, allowing users and websites to let fans follow their public updates. This can help Subscribe users promote their Facebook presence on their site while allowing site visitors to seamlessly connect with their Facebook updates. Lastly, Facebook offered an update to the News Feed called Ticker that serves as a real-time feed of activity away from Facebook.
  • Facebook’s drastic redesign of the profile page into its Timeline format marked a huge departure from the traditional design—one that gives users the ability to tell more of their story, which means engaging and sharing more in a social space. There is no doubt the Timeline look will be brought to fan pages soon. That means you’ll be able to create customized campaigns on your fan pages that integrate text, video, images and music in one place (not like the Wall is now, it’s much more usable). It will truly change the way companies like For Rent Media Solutions market and create social media campaigns.

An average Facebook user has 130 friends and likes 80 pages.
56 percent of consumer say that they are more likely recommend a brand after becoming a fan.
Each week on Facebook more than 3.5 billion pieces of content are shared.


We could go on and on, but we won’t because we don’t want readers to get “fatigued.” If you have a moment or two to spare, check out this fun infographic we created that really drives home the power behind social media. We know that Facebook is going to continue to flex its mighty muscle, and For Rent Media Solutions plans on continuing to utilize that strength to funnel leads to our customers.

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  1. You’re correct. Facebook business pages are all converting to the timeline look by March 30.

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