Apartment Living BlogMarketing And Tech Trends › Texting Solution Streamlines Communication for Woodward Management Partners

According to Connect Mogul, 90% of all text messages are read in under three minutes. That’s a pretty strong engagement rate and a trend that 80% of businesses are taking advantage of (eWeek). For Tammy Marks, communicating with prospects and residents of Woodward Management Partners’ 25-property portfolio across metro Atlanta, required some fine tuning to keep up with all the moving parts.



Marks, Woodward’s marketing director, signed up for ForRent.com’s Community Messenger texting service, which allows her team to communicate with prospective renters to coordinate tours, share files like floor plans, photos, marketing materials and text announcements to residents about events, delivery notifications and other significant news or weather-related alerts. Plus, the on-boarding process with ForRent.com’s staff was seamless and helpful to Woodward’s leasing  and marketing associates who use the tool on a regular basis.


For more details about Community Messenger, watch this video to see how other property managers are taking advantage of this powerful mobile communications strategy.


Wendy Froehlich


Wendy Froehlich, VP of Marketing, joined ForRent.com in 2006 and is responsible for overseeing national marketing initiatives including events, sales materials and promotions, advertising, and other digital marketing efforts. Prior to joining ForRent, Wendy worked for PolyVision Corporation – a division of Steelcase, Coca-Cola Fountain and many years in account services for HCD Advertising in Atlanta, GA and Virginia Beach, VA.

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