Apartment Living BlogMarketing And Tech Trends › Virginia Property’s Texting Strategy is a Win-Win for Retention and Outreach Efforts

For Casey Mazzola, adopting a mobile strategy to manage resident communication and keep up with leads has been convenient and enhanced relationships with renters. Mazzola is the property manager for Harbour Breeze Apartments, with one, two and three-bedroom apartments in Suffolk, Virginia. She says that texting with prospective renters and residents using the Community Messenger service has been a valuable tool they use regularly for various sales and communications purposes. “Community Messenger has saved us in emergency situations after hours where we need a quick and easy avenue to reach out to all of the community regarding important messages,” stated Mazzola. The ability to text announcements to residents about deliveries when packages pile up in the mail room, rent reminder notices, upcoming events and even just to say happy birthday has earned raves around the property.



Plus, managing leads has never been easier for the property. When apartment hunters take interest in their listing on ForRent.com, they can choose the ‘Send Text Msg’ option to get more information instantly. Properties can send unlimited texts to share floor plans, marketing materials like brochures and photos via Community Messenger to truly enhance that conversation and get renters in the door.


To streamline your communication efforts with residents and prospective renters alike, take a closer look at Community Messenger.



Wendy Froehlich


Wendy Froehlich, VP of Marketing, joined ForRent.com in 2006 and is responsible for overseeing national marketing initiatives including events, sales materials and promotions, advertising, and other digital marketing efforts. Prior to joining ForRent, Wendy worked for PolyVision Corporation – a division of Steelcase, Coca-Cola Fountain and many years in account services for HCD Advertising in Atlanta, GA and Virginia Beach, VA.

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