Apartment Living BlogUncategorized › An Enhanced Local Focus for You!

Seems like just yesterday we were talking about ringing in the New Year, setting goals, and developing marketing strategies to accomplish those goals. By the way, if you did accomplish those goals – go, you!

Enhanced Local Focus

One of our goals for 2017 was to provide an enhanced local focus for our customers, because we understand that is what is most important to you!

Since 40% of ForRent.com leads come from apartment shoppers looking to move to a new city, we’ve been working tirelessly to provide relevant local content to help them learn more about the area to which they are moving.

Additionally, we’ve released new products in the last year that are specifically targeted to a city level, providing the most accurate and relevant results for your prospective renters. Examples include the Marquee Ad, City Showcase and Preferred Property.

What does this mean for you? A more qualified lead! Talk to your local Account Executive to learn more about these products.

On top of that, we want to make sure your community is positioned for success in your local market. Leveraging our exclusive partnership with RealPage®, our local market experts can help you design a marketing plan (including rents, concessions, competitive analysis and more) using the YieldStar® MarketComps tool.

Your National Marketing Partner

ForRent.com has always been your national marketing partner. With the largest team of over 200 industry experts, and with 74 offices spread out across the county, we continue to pride ourselves on superior customer service, as well as the personal connections we make with customers face-to-face everyday.

A major milestone was met early this year when we officially became a 100% digital company. With our increased focus on our digital offerings, we’ve made great strides in bringing the best experience to renters across the country. This includes becoming a fully-responsive site, being the first in the industry to release Accelerated Mobile Pages, and growing our brand with a highly-targeted consumer campaign.

We’re so excited about the big things happening within our company. 2017 is shaping up to be a great year. But, we’re even MORE excited to see how this is impacting your bottom line! In February alone, our traffic grew 10.1% YOY – and we’re just getting started. Stay tuned to see more exciting advancements for you as the year progresses!

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