Situated along the Tennessee River in northwestern Alabama, Florence proudly showcases the state's only Frank Lloyd Wright-designed home and celebrates its rich musical heritage as the birthplace of W.C. Handy. The city serves as the cultural and economic hub of the Shoals area, which includes the neighboring cities of Muscle Shoals, Sheffield, and Tuscumbia. Florence combines small-town charm with sophisticated amenities, offering residents access to arts, outdoor recreation, and historic attractions.

Renters in Florence enjoy a diverse selection of housing options, from boutique apartment communities to single-family homes and townhouses. The average rent for a one-bedroom apartment is around $593, significantly below the Alabama state average of $1,042, making Florence an attractive option for those seeking value. The downtown area features historic buildings housing local shops and restaurants, while neighborhoods like Wood Avenue Historic District offer character-rich homes with architectural details. The area surrounding the University of North Alabama campus provides a collegiate atmosphere with coffee shops and bookstores within walking distance.

Florence boasts an impressive cultural scene with attractions like the Rosenbaum House (the only Frank Lloyd Wright-designed home in Alabama), the W.C. Handy Home and Museum honoring the "father of the blues," and the Florence Indian Mound Museum. Outdoor enthusiasts appreciate the city's numerous parks, including McFarland Park with its marina on the Tennessee River and Wilson Park in the heart of downtown. The annual W.C. Handy Music Festival and Billy Reid Shindig draw visitors from across the region. For commuters, U.S. Highways 43 and 72 provide easy access to Huntsville (about 70 miles east) and other regional destinations, while the Northwest Alabama Regional Airport offers commercial flights to Charlotte.