Columbia sits at the heart of Missouri as a thriving college town home to the University of Missouri's flagship campus, along with Stephens College and Columbia College. Known historically as the "Athens of Missouri" for its educational emphasis, Columbia blends academic energy with a mature cultural scene. The city's downtown area features the historic Avenue of the Columns connecting the university's Francis Quadrangle to the Boone County Courthouse, creating a distinctive architectural corridor that serves as the backbone of the community.

Rental options in Columbia cater to those seeking refined living experiences, with many boutique apartment communities located near downtown and the university areas. The East Campus Neighborhood offers historic homes with character, while newer developments in southwest Columbia provide modern townhomes with additional amenities. Neighborhoods like Old Southwest and Benton-Stephens offer tree-lined streets with a mix of rental homes and smaller apartment buildings. The North Village Arts District has become a popular area for those wanting to live near galleries, restaurants, and entertainment venues.

Columbia offers a balanced lifestyle with access to extensive outdoor recreation through the popular MKT Trail, Rock Bridge Memorial State Park, and Stephens Lake Park. The average commute time is notably short, with most residents reaching work in under 20 minutes. The local economy centers around education, healthcare, and insurance, with major employers including the University of Missouri, University Hospital, Veterans United Home Loans, and Shelter Insurance. The city hosts cultural events year-round, including the True/False Film Festival and Roots N Blues Festival, providing entertainment options beyond typical university activities.